Web3 Attribution Platform Spindl Teams Up With AppsFlyer to Improve Blockchain Gaming Analytics
Summary
Spindl, a Web3 games marketing analytics platform, is partnering with AppsFlyer, a similar company from the Web2 world. AppsFlyer has been determining which marketing strategies result in sales for mobile gaming since 2011, and has raised $300 million in venture capital. Spindl was created two years ago with the aim of constructing a Web3-native platform for attribution that can be used by blockchain-based games. The collaboration will integrate both companies' data sets to help developers map their user journeys, combining Web2 events like clicks and app installations with Web3 events like NFT mints. The founder of Spindl, Antonio García Martínez, sees this partnership as indicative of the merging of Web2 and Web3 gaming.
