A16z Backs Web3 Consumer App Setter in $5M Seed Round
Summary
Venture capital firm Andreessen Horowitz has led a $5 million seed funding round for Setter, a consumer app which allows brands to explore commerce powered by Web3. The NY-based firm aims to simplify the complexities of current wallet technology, making the shift towards Web3 more seamless for users. Setter plans to develop partnerships initially with streetwear and sneaker brands but looks to expand across various industries such as fashion, luxury items and consumer collectibles. The funding round also gained support from Marcy Ventures Partners, Superlayer, Thirty Five Ventures and retired tennis player Serena Williams.
