BBC Director-General Deems AI-Generated Doctor Who Episode 'Pretty Good'
Summary
BBC director-general Matt Brittin said he recently received a 50-minute AI-generated “Doctor Who” episode and found it “pretty good.” He said AI will not replace humans, but could be used “within guardrails,” and suggested everyone can be a creator. The remark comes as “Doctor Who” is being put out to tender after a hiatus following Disney’s $220 million deal. Brittin did not say who made the episode. BBC previously faced backlash for using generative AI to make “Doctor Who” marketing materials in 2024 and quickly dropped the trial. The broadcaster has since continued limited AI pilot projects, including synthetic weather voices and image enhancement.
