Google Is Paying $10 Million to Use Spirit Airlines Data to Train Its AI Models
Google is buying about $10 million of Spirit Airlines’ business data to help train and improve its AI models. The package includes internal emails, spreadsheets, bookings, frequent-flyer records, employee HR data, and, in a separate report, Microsoft Teams messages, calendars, marketing, productivity, and operations records. Google says personal information will be removed before it receives the data and that it will not get identifying details. Spirit is selling assets during bankruptcy after halting operations in May. Google reportedly beat a $7.5 million bid from AI data company Mercor. The sale still needs court approval. The deal reflects a broader trend of AI companies paying for large-scale data access, similar to Google’s and OpenAI’s agreements with Reddit and recent AI content deals involving Wikimedia.
