Caleb & Brown expands to UK, betting on untapped crypto demand
Summary
Caleb & Brown, the Australian crypto brokerage owned by Swyftx Group, has launched in the UK to serve wealthy investors, extending its reach beyond Australia and the US. The move follows Swyftx’s 2025 acquisition of the boutique digital asset firm for more than $100 million. Swyftx says the UK is an underused market because crypto adoption is lower than in the US, Asia and Australia, creating room for growth. The UK ranked 11th in Chainalysis’ 2025 Global Crypto Adoption Index, and the FCA estimated 8% of UK adults owned crypto last year, though average holdings increased. The firm sees a gap in private-client digital asset services and aims to offer a more personal, tailored execution model than retail exchanges.
